How We Work The practice.

Every Pencilbuddha project starts with a free 30-minute call with Kishore Ravi. You get a written proposal with scope, timeline and price within one working day, see real work every week on WhatsApp or a call, and keep improving after launch.

By Kishore Ravi, founder · Updated 12 November 2026

WhatsApp Kishore See the steps

How it works

The practice.

30min
Step 1 · Breathe in
A free 30-minute call
Tell me what you sell, who buys it and what's in the way. Bring your numbers if you have them.
01day
Step 2 · Sketch
A written proposal in one working day
Scope, timeline, price and the exact people who will work on it.
07days
Step 3 · Sharpen
Build, review every week
Ideas start on paper, then move to screens. You see real work every week on WhatsApp or a call.
∞
Step 4 · Ship
Launch and keep sharpening
We launch, track what converts, and keep improving the site, the ads and the content.

House rules

Five precepts.

01/05

Pay for people, not property.

No office, no rent, no account managers. Your budget goes to the senior people doing the work.

02/05

One voice, brief to launch.

You talk to Kishore on the first call and on launch day, and every day in between.

03/05

Sharp beats shiny.

Pretty without purpose is decoration. Everything we make has a job: a lead, a sale, a memory.

04/05

Simplify, then simplify again.

Complexity is easy. A brand people get in three seconds takes real work, and that work is ours.

05/05

Ship, then sharpen.

Launch, measure what converts, improve every week. A pencil only gets better with use.

FAQ

Things you might ask.

What is Pencilbuddha?

Pencilbuddha is an independent web development, mobile app development and digital marketing agency in Tamil Nadu, founded by Kishore Ravi in 2017. The agency builds websites, Shopify stores and Android and iOS apps, runs Meta, Google, LinkedIn and X ads, designs brands, edits video and sets up AI automation. Kishore leads every project with a small remote crew of senior specialists.

Who is Kishore Ravi?

Kishore Ravi is a brand strategist, designer and developer, and the founder of Pencilbuddha. He has 17 years of experience and has held seven C-suite roles, including CEO of Daze Corporation and CMO of Cliffton Realty. His e-commerce work won a Texas Web Design Award in 2019.

Which cities does Pencilbuddha work with?

Pencilbuddha is based in Erode and works with brands in Chennai, Coimbatore, Erode and Bangalore. Meetings run over video calls and WhatsApp, so your city does not limit the work. Clients also come from Malaysia, Nigeria, Kenya, Australia, Ireland, the UK and the US.

Why is it called Pencilbuddha?

A pencil for sharp, hand-made work and a Buddha for a calm, clear head. Look at the logo: it is a sharpened pencil whose graphite tip is a meditating head and whose sharpened edge is a lotus.

Does Pencilbuddha have an office?

No. Everyone works from home, and clients work with us over video calls and WhatsApp. With no office rent and no account managers in between, your budget pays for the people doing the work.

Can a small team handle large projects?

Yes. Pencilbuddha handled branding, websites, video editing and paid ads for Cliffton Realty across 24 plot and villa projects worth more than ₹160 crore, and managed over ₹12 crore of its marketing spend.

Are you certified Shopify developers?

Yes. Pencilbuddha's developers are Shopify certified and have built stores for brands such as Oshadi, Gopal Ayurved, Psycho Threads and Beenas.

Do you shoot photos or ad films?

No, we edit. Send footage shot on your phone or by your production partner, and our bench of freelance video editors cuts it into ads, reels, shorts and motion graphics.

Do you work with clients outside India?

Yes. Clients include KETEPA in Kenya, Invedent in Australia, Osprey Hotel in Ireland, Hamlet Hotels in the UK, and Blessings & Butterflies in Texas, USA.

How much does a branding or website project cost?

The price depends on the scope, so every project is quoted after a free 30-minute call with Kishore. You receive a written proposal with scope, timeline and price within one working day of that call.

Can Kishore join us as a fractional CMO or CXO?

Yes. Kishore takes on a small number of part-time C-suite roles in marketing, sales, technology and operations. He has been CEO of Daze Corporation, CIO of Pyramidion Solutions, Head of Global Marketing at Panamon Technologies, Director of Sales and Business Development at Kanini IT and CMO of Cliffton Realty, and he is Managing Director of Logik HQ, Logic PC and the HQ Store.

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