Case study · PG rentals · Bengaluru, 2018
Roomee: Find a PG. Make memories.
Roomee helps people who are new to Bengaluru find a PG: a paying guest home with a bed, meals and people their age. We built all of it, end to end. The brand and its smiling logo, the website and web app, the mobile app, the backend that runs visits, bookings, rent and move-outs, sixteen email templates, and the launch posts on Instagram.
By Kishore Ravi, founder · Updated
New city.New people.
Bengaluru pulls in young people from all over India for jobs and courses, and many of them start out in a PG. Finding a good one meant walking from building to building, calling brokers and hoping the photos were real.
Roomee set out to fix that: verified PGs, real photos and prices, visits booked online, and rent and move-outs handled in one app. They asked us to build the whole thing, starting with the brand.
One app for all
Search, visit, book, pay rent and talk to the PG, all in one place.
Community living
Live with people like you, and make friends in a new city.
No brokerage
PGs list directly, so tenants don't pay a middleman.
At your doorstep
A service desk for the day-to-day, from Wi-Fi to food.
A logothat smiles back.
Bachelor life in a PG isn't about the room. It's the friends at the next bed, the late-night chai, the first salary party. We wanted the brand to feel like that: warm, easy to approach, a little playful.
So we found the face hiding in the name. The two o's in roomee are a pair of eyes, and a simple curve under them makes a smile. That smiling double-o became the monogram, used anywhere an R used to stand: the app icon, the sign-in screen, the app's top bar and the emails.
Look at the two o's and the line under them. The name is smiling at you.
The two o's and the smile, on their own. It's the app icon, the avatar and the sign-off.
→The old mark was a house around an R: it said "property". The new one says "people".
Moving to a new city for work or study is the start of something. Roomee's brand is about the people you meet there, not the room you rent.
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Tap throughthe app.
The mobile app for iOS and Android is where tenants live with Roomee: find a PG, check which beds are free, book a visit, pay rent and give notice.
Welcome.
Tap through
the app.
These are the app's own screens, wired up so you can click through them: sign up, browse PGs near you, filter by rent and open a PG to see its rooms and free beds.
The app screens now carry the new Roomee logo and the smiley monogram. Names and photos are sample data from the designs.
Find a PGfrom your desk.
The website does what the app does, on a bigger screen, and adds a section for PG owners who want to list with Roomee. Pick a page and scroll through it.
Visits, beds,rent and notice.
Behind the app and the website sits the system that runs a PG stay from end to end. It tracks every PG, room and bed, and whether each bed is available, booked or not ready. It books visits and handles reschedules, takes the registration fee, deposit and monthly rent, and runs notice periods and move-outs.
PG owners have their side too: they enquire, get onboarded and manage their listings.
Sixteen emails,one voice.
Every step of the journey sends an email, so tenants always know where they stand. We designed and coded all sixteen as responsive HTML templates, in the new brand. Pick one to read it.
Everything,end to end.
One team for the brand, the product and the launch, so the smile on the logo shows up everywhere a tenant meets Roomee.
- Logo and monogram
- Tagline: make memories
- Colours and type
- Brand voice
- Website and web app
- iOS and Android app
- PG owner section
- Backend and admin
- 16 HTML email templates
- App store links
- Newsletter
- Instagram posts
- Social profiles
Which services made Roomee work?
The services behind this project. Each one has its own page, with more work and answers.
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ServiceApps & softwarePencilbuddha designs and builds mobile apps, web apps, SaaS platforms and API integrations for founders and teams in Chennai, Coimbatore, Erode and Bangalore, and abroad.Got a project? Or just want to say hello?
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Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.
Launch postson Instagram.
We also made Roomee's launch posts for Instagram, in the same smiling voice. Friends, community living and no brokers.