D2C streetwear · IndiaPsycho ThreadsPsycho Threads makes heavyweight oversized tees and streetwear with mythology, folk and dark-art graphics. We designed and built a simple, clean Shopify store that puts the artwork first and keeps every offer visible.Shopify store · UXCase study · Hospitality · Naas, Ireland
Osprey Hotel: More bookings, made direct.
Osprey Hotel is a hotel in Naas, Co. Kildare, Ireland. Like most hotels, it loses part of every booking to the travel sites that sell its rooms. Pencilbuddha worked on its brand guidelines, its guest journey, a booking website with an integrated booking engine, and performance campaigns on Meta, Google and YouTube, all with one aim: more guests booking direct.
By Kishore Ravi, founder · Updated
01 · The brief
Every room sold by a travel sitecosts a commission.
Travel sites bring guests, but they take a cut of every booking and own the relationship with the guest. A hotel that gets more people to book on its own website keeps more of each room and gets to know its guests.
Osprey Hotel wanted more of its bookings to come direct.
02 · Brand guidelines
One hotel,one look.
We set out Osprey's brand guidelines so the hotel looks and sounds the same everywhere a guest meets it, from the website and ads to what they see on arrival.
03 · The guest journey
From first lookto checkout.
We mapped the guest journey: how people discover the hotel, decide, book and arrive, and where a travel site usually steps in. Each step was designed to make booking direct the easy choice.
- Discover. A guest sees Osprey in an ad, a search or a video.
- Decide. The website shows the rooms, the place and the reasons to stay.
- Book. The integrated booking engine takes the booking directly.
- Return. Next time, they come straight back.
04 · The booking website
A websitethat takes bookings.
The new website pairs the hotel's look with an integrated booking engine, so a guest can check rooms and rates and book without leaving the site.
05 · Campaigns
Meta, Googleand YouTube.
Performance campaigns on Meta, Google and YouTube bring guests to the hotel's own website instead of a travel site, and are judged on direct bookings.
META
Inspire the trip
The hotel and the area, in front of the right travellers.
GOOGLE
Catch the search
People already looking for a stay in the area.
YOUTUBE
Show the stay
Video that sells the experience.
06 · Where it stands
Built tobook direct.
We will add results here as they become shareable.
Done
Built
- Brand guidelines
- Guest journey
- Booking website and engine
Ongoing
Running
- Meta, Google and YouTube campaigns
Website shown as it was recorded. Osprey Hotel is a trademark of its owner.
Which services made Osprey Hotel work?
The services behind this project. Each one has its own page, with more work and answers.
01Websites & ShopifyWebsites and stores that load fast, read clearly and sell. We are certified Shopify developers.02Brand & creativeStrategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.03Performance marketingPaid media judged on cost per lead and return on ad spend, never on impressions.
Which projects are like this one?
Case studies that share this project's work, then more clients we have done it for.
Hospitality · Kent, UKHamlet HotelsBrand, booking website and ads for a Kent hotel group, plus Calico Bar & Eatery's brand and website.Read the case study
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D2C Ayurveda & wellness · IndiaGopal AyurvedA heritage Ayurveda brand brought online, with a store that starts from the shopper's health concern.Read the case study
Engineering software & training · IndiaHive TechnologyWebsite, marketing, sales funnel and GEO for a SOLIDWORKS partner in Coimbatore and Chennai.Read the case study
D2C streetwear · IndiaPsycho ThreadsPsycho Threads makes heavyweight oversized tees and streetwear with mythology, folk and dark-art graphics. We designed and built a simple, clean Shopify store that puts the artwork first and keeps every offer visible.Shopify store · UX
Immigration consultancy · IndiaCroyez ImmigrationCroyez Immigration helps people from India with permanent residency, study, work and visit visas for Canada, Australia, the UK, the US, Germany and New Zealand. We built a landing page for every ad campaign, so each audience lands on the offer they clicked.Landing pages · Campaign structurePicked for you
Where to next?
Suggestions based on what you're reading.
Hospitality · Kent, UKHamlet HotelsBrand, booking website and ads for a Kent hotel group, plus Calico Bar & Eatery's brand and website.
Real estate · Erode, Tamil NaduCliffton RealtyBrand, mascot, website, reels and ₹12 Cr+ of ads across 24 plot and villa projects in Erode.
ServiceWebsites & ShopifyPencilbuddha designs and builds websites and Shopify stores for brands in Chennai, Coimbatore, Erode and Bangalore.Got a project? Or just want to say hello?
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Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.