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Case study · Surveys app · web and mobile, 2019

Findowtt: Surveys people actually finish.

Findowtt is a surveys app for the web and mobile. Anyone can answer surveys, quizzes and trivia, and anyone can build one and see the results. We designed the UX and UI and mapped every flow, and made the whole thing feel light and friendly, so answering a survey feels less like a form and more like a game.

By Kishore Ravi, founder · Updated

Client
Findowtt
Year
2019
Platforms
Web app and mobile app
Our role
UX flows and UI design
Findowtt web app: home and dashboard
01 · The brief

Nobody likesa long form.

Most surveys look like paperwork, so people drop out halfway. Findowtt wanted the opposite: surveys people enjoy answering, and a builder simple enough for a school, an NGO or a small business to use without training.

So there were two audiences to design for, the people answering and the people asking, and both had to feel easy.

01

One question at a time

Each question gets the whole screen, with progress dots below.

02

Fast inputs

Scales, yes or no, lists and short answers, picked for each question.

03

A guided builder

Four short steps before you build, then drag and drop.

04

A friendly guide

A helper character and illustrations keep the tone light.

02 · The web app

Click throughthe app.

These are the web app screens as we designed them. Pick a flow, then click the screen or the arrows to move through it.

01Home: pick a survey to answer, or let Findowtt choose one for you.

03 · The flows

Mappedend to end.

Before any screen, we mapped the flows: how a creator gets from signing up to a live survey, and how someone answering gets from the home page to the thank-you screen and on to the next survey.

TWO SIDES OF ONE SURVEYWho it's forNGO, academic, business...What kindresearch, feedback, quizBuilddrag in question typesSharepublic link and socialFind oneor let Findowtt pickAnswerone question per screenThank youand the next surveyResultsdashboard and analyticsPEOPLE ANSWER
01Let Findowtt pickNot sure what to answer? One tap picks a survey that suits you.
02Progress you can seeNumbered dots show each question, and you can skip one.
03TemplatesStart from a template, copy an existing survey, or start from scratch.
04Question typesMultiple choice, ratings, sliders, ranking, matrix, date and more.
05A/B questionsTest two versions of a question inside the same survey.
06DashboardOpen, draft and completed surveys, responses and completion rate.
04 · Concepts

Concepts,polished.

Some of the concepts, polished for show: the web app in dark and light mode, and the mobile onboarding.

Web app concept, dark mode
Web app concept, dark mode
Web app concept, light mode
Web app concept, light mode
Mobile app onboarding
Mobile app onboarding
05 · What we made

Every flow,web and mobile.

The full UX and UI, ready to build.

Answering
  • Home and survey picks
  • One-question screens
  • Scales, lists, text
  • Thank-you and next survey
Creating
  • Four-step setup
  • Templates and copy
  • Drag-and-drop builder
  • Settings and sharing
Account
  • Sign-up options
  • Log in
  • Dashboard
  • Plans and pricing
Mobile
  • Onboarding
  • The same flows, for phones
Screens are from our 2019 designs for Findowtt. Survey names, brands, numbers and people in them are sample data.

Which services made Findowtt work?

The services behind this project. Each one has its own page, with more work and answers.

Which projects are like this one?

Case studies that share this project's work, then more clients we have done it for.

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The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.

Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.

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