Immigration consultancy · IndiaCroyez ImmigrationCroyez Immigration helps people from India with permanent residency, study, work and visit visas for Canada, Australia, the UK, the US, Germany and New Zealand. We built a landing page for every ad campaign, so each audience lands on the offer they clicked.Landing pages · Campaign structurePerformance Marketing Agency in Tamil Nadu Ads judged on leads, not likes.
Pencilbuddha plans and runs paid campaigns on Meta, Google, LinkedIn and X, plus SEO and GEO, for brands in Chennai, Coimbatore, Erode and Bangalore. Campaigns are judged on cost per lead and return on ad spend. We have managed more than ₹12 crore of marketing spend for Cliffton Realty.
By Kishore Ravi, founder · Updated
What does the performance marketing service include?
Paid media judged on cost per lead and return on ad spend, never on impressions.
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Meta ads
Facebook and Instagram campaigns, from creative to targeting.
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Google ads
Search, Display, YouTube and Performance Max.
- 03
LinkedIn ads
B2B campaigns that reach the people who sign.
- 04
X ads
Campaigns on X when your audience lives there.
- 05
SEO & GEO
Rank on Google and get cited by AI answer engines.
- 06
Lead generation
Forms, pages and follow-ups that turn clicks into enquiries.
- 07
Tracking & reports
Pixels, conversions and a plain-language weekly report.
Why choose Pencilbuddha for performance marketing?
Because Kishore leads the work himself, with a small senior crew behind him, so you deal with one person from the first call to launch.
- 1
Proof at scale
More than ₹12 crore of Cliffton Realty's marketing spend managed, across 24 plot and villa projects worth over ₹160 crore.
- 2
Creative and media in one team
The people who design the ad also run it, so a weak ad gets replaced in days, not after a hand-off.
- 3
Found by AI too
We set up SEO and GEO so your brand shows up in Google and in AI answers, as we did for Hive Technology.
You get
- Campaign plan and budget split
- Ad creative and copy
- Weekly performance report
Best for
Brands ready to spend on ads and measure every rupee.
Who have we done this for?
Clients include Cliffton Realty, Hive Technology, Oshadi, BajuGali, Beenas, Nestford Holdings, Croyez Immigration, Osprey Hotel and Hamlet Hotels. Cliffton Realty: ₹12 Cr+ of ad spend managed on Meta, Google and LinkedIn.
Real estate · Erode, Tamil NaduCliffton RealtyBrand, mascot, website, reels and ₹12 Cr+ of ads across 24 plot and villa projects in Erode.Read the case study
Engineering software & training · IndiaHive TechnologyWebsite, marketing, sales funnel and GEO for a SOLIDWORKS partner in Coimbatore and Chennai.Read the case study
D2C sustainable fashion · India, selling worldwideOshadiShopify website, storytelling and ₹2L+ of global ads for a seed-to-garment label.Read the case study
Community platform · IndiaBajuGaliThe society-management app and the growth funnel, before BajuGali was acquired by Adcrest.Read the case study
D2C women's wear · India to QatarBeenasA premium Shopify store and SEO for handcrafted jalabiyas sold from India to Qatar.Read the case study
Real estate · Erode & CoimbatoreNestford HoldingsA new brand, from monogram to hoardings, and the ad campaigns that sell its villas and plots.Read the case study
Hospitality · Naas, IrelandOsprey HotelBrand guidelines, booking website and ads to grow direct bookings for a hotel in Ireland.Read the case study
Hospitality · Kent, UKHamlet HotelsBrand, booking website and ads for a Kent hotel group, plus Calico Bar & Eatery's brand and website.Read the case study
Immigration consultancy · IndiaCroyez ImmigrationCroyez Immigration helps people from India with permanent residency, study, work and visit visas for Canada, Australia, the UK, the US, Germany and New Zealand. We built a landing page for every ad campaign, so each audience lands on the offer they clicked.Landing pages · Campaign structureHow it works
The practice.
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30minStep 1 · Breathe in
A free 30-minute call
Tell me what you sell, who buys it and what's in the way. Bring your numbers if you have them.
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01dayStep 2 · Sketch
A written proposal in one working day
Scope, timeline, price and the exact people who will work on it.
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07daysStep 3 · Sharpen
Build, review every week
Ideas start on paper, then move to screens. You see real work every week on WhatsApp or a call.
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∞Step 4 · Ship
Launch and keep sharpening
We launch, track what converts, and keep improving the site, the ads and the content.
FAQ
Questions about performance marketing.
Which ad platforms do you run?
Meta (Facebook and Instagram), Google (Search, Display, YouTube and Performance Max), LinkedIn and X. We pick the platforms where your buyers spend time.
What is GEO?
GEO, or generative engine optimisation, means making your website easy for AI tools such as ChatGPT, Perplexity and Google AI Overviews to read, trust and quote. It builds on SEO.
How do you report results?
You get a plain-language weekly report: spend, leads, cost per lead and what we are changing next. Pixels and conversion tracking are set up before the first rupee is spent.
What budget do I need to start?
It depends on your market and goal. Nestford Holdings started on a small budget and is still growing. We suggest a test budget in the proposal after the first call.
Do you make the ad creative too?
Yes. Static, carousel and video ads are designed and edited in-house, so every campaign has fresh creative to test.
How do you measure the success of an ad campaign?
We judge paid media on cost per lead (CPL) and return on ad spend (ROAS). We never measure success by vanity metrics like impressions or clicks.
Do you create the ad banners and copy, or just manage the budget?
We handle the whole pipeline. Our in-house team designs the static and carousel ads, writes the copy, sets up targeting on platforms like Meta and Google, and manages the daily budget.
Will I be kept in the loop on how my ad budget is being spent?
Yes. We set up clear conversion tracking and send a plain-language weekly performance report, so you know where every rupee went.
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ServiceContent & socialPencilbuddha runs social media, content calendars, copywriting, SEO content and Google Business Profile for brands in Chennai, Coimbatore, Erode and Bangalore.
ServiceVideo editingPencilbuddha edits ads, reels, shorts and motion graphics from your footage, for brands in Chennai, Coimbatore, Erode and Bangalore.
ServiceWebsites & ShopifyPencilbuddha designs and builds websites and Shopify stores for brands in Chennai, Coimbatore, Erode and Bangalore.Got a project? Or just want to say hello?
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The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.
Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.