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Beenas: Handcrafted, a few taps away.
Beenas, by designer Beena Soni, makes handcrafted silk and velvet jalabiyas in India for customers in Qatar and around the world. Pencilbuddha built a clean, premium Shopify store where the garments lead and buying takes a few taps, and looks after it from core development to SEO.
By Kishore Ravi, founder · Updated
01 · The brief
Made by hand in India.Worn in Qatar.
Beenas makes jalabiyas in silk and velvet, by hand. Most of its customers are abroad, especially in Qatar. They cannot touch the fabric before buying, so the store has to do the work of the shop floor.
The brief was a store that feels as premium as the garments and makes buying from another country simple.
02 · The Shopify store
The garments lead.Everything else steps back.
We designed a clean, premium Shopify store where the photography of the garments carries the page. Navigation, product details and checkout are quiet and quick, so nothing gets between a customer and the piece they want.
PREMIUM
Clean design
Space, light and large imagery that suit handcrafted pieces.
FAST
A few taps
From product to checkout with no detours.
ABROAD
Built for Qatar and beyond
Set up for customers outside India.
03 · SEO and care
Found,and looked after.
Beenas relies on us for everything from core development to SEO, so the store keeps improving and keeps being found by the people searching for what Beenas makes.
04 · In the client's words
Speed, clarity,and dependability.
Beena Soni, the designer behind the label.
Pencilbuddha has been an absolute game-changer for our Shopify store. We rely on them for everything from core development to SEO services.
Beena Soni · Founder, Beenas
05 · Where it stands
Liveand growing.
An ongoing engagement.
Done
Built
- Premium Shopify store
- Visual design
Ongoing
Running
- Development
- SEO
Website shown as it was recorded. Beenas is a trademark of its owner.
Which services made Beenas work?
The services behind this project. Each one has its own page, with more work and answers.
01Websites & ShopifyWebsites and stores that load fast, read clearly and sell. We are certified Shopify developers.02Performance marketingPaid media judged on cost per lead and return on ad spend, never on impressions.03Brand & creativeStrategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.
Which projects are like this one?
Case studies that share this project's work, then more clients we have done it for.
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D2C streetwear · IndiaPsycho ThreadsPsycho Threads makes heavyweight oversized tees and streetwear with mythology, folk and dark-art graphics. We designed and built a simple, clean Shopify store that puts the artwork first and keeps every offer visible.Shopify store · UX
Immigration consultancy · IndiaCroyez ImmigrationCroyez Immigration helps people from India with permanent residency, study, work and visit visas for Canada, Australia, the UK, the US, Germany and New Zealand. We built a landing page for every ad campaign, so each audience lands on the offer they clicked.Landing pages · Campaign structurePicked for you
Where to next?
Suggestions based on what you're reading.
D2C Ayurveda & wellness · IndiaGopal AyurvedA heritage Ayurveda brand brought online, with a store that starts from the shopper's health concern.
D2C sustainable fashion · India, selling worldwideOshadiShopify website, storytelling and ₹2L+ of global ads for a seed-to-garment label.
ServiceWebsites & ShopifyPencilbuddha designs and builds websites and Shopify stores for brands in Chennai, Coimbatore, Erode and Bangalore.Got a project? Or just want to say hello?
Fear not.
Send the brief.
The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.
Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.