Case study · Film · comic book · game
Indrajith: One film. A comic and a game.
Indrajith is a 2017 Tamil fantasy action-adventure film starring Gautham Karthik, directed by Kalaprabhu and produced by Kalaipuli S Thanu under V Creations. For its release, the makers wanted the story to live beyond the cinema. Pencilbuddha developed the Indrajith comic book and the Indrajith game for Kalaipuli S Thanu and V Creations, the same producers we made the Kabali augmented reality app for. The comic was launched in Chennai by the late actor Padma Shri Dr. Vivek, who honoured Kishore on stage.
By Kishore Ravi, founder · Updated
A fantasy adventuredeserves a bigger world.
Indrajith is an action-adventure with a fantasy streak: a hero, a quest and a world that is bigger than a two-hour film can show. Kalaipuli S Thanu and V Creations wanted fans to step into that world before and after they watched it.
After Kabali, they came back to us for it. The answer was to give Indrajith two more forms: a comic book people could hold, and a game they could play.
Indrajith, 2017
A Tamil fantasy action-adventure starring Gautham Karthik, directed by Kalaprabhu.
V Creations
Kalaipuli S Thanu's banner, the same team behind Kabali's AR promotion.
Beyond the screen
A comic book and a game set in the film's world.
Watch it,read it, play it.
We treated Indrajith as one world told three ways. The film tells the story. The comic book lets fans hold it and go back to it. The game lets them play their way through it. Each one points to the others, so a fan who meets Indrajith in any form is led to the rest.
Step intothe quest.
Alongside the comic, the same team developed the Indrajith game, set in the film's world. Where the comic lets fans read the adventure, the game lets them take part in it, with the film's hero, look and mood carried into play.
Here is the game's real level, rebuilt from the original Android build to play right here in the browser: a sunset canyon of ancient walls, rope bridges and wooden barricades, with the same models, textures, music and sound effects. Run, change lanes, jump stumps and stones, slide under the barricades and collect coins and power-ups.
The hero,panel by panel.
The Indrajith comic book retells the film's world in illustrated panels. It was made as a premium piece, with glossy, rich artwork, because a promotional comic only works if fans want to keep it.
It was released in Chennai ahead of the film, giving fans the hero and his quest in their hands before the release.
Rich illustration
Glossy, colourful panels made to be kept, not thrown away.
True to the film
The same hero, world and quest as the movie.
Before the release
In fans' hands in the run-up to the film.
Launched byDr. Vivek.
The comic was launched in Chennai by the late Padma Shri Dr. Vivek, the much-loved actor. At the launch he honoured Kishore on stage for the work, a moment we still treasure.
Two films,one producer.
Indrajith was our second project with Kalaipuli S Thanu and V Creations.
- 2016 · KabaliAn augmented reality app that played the Kabali trailer on notes, posters, newspaper ads and hoardings.
- 2017 · Indrajith comicA premium comic book set in the film's world, launched in Chennai by Dr. Vivek.
- 2017 · Indrajith gameA game that lets fans play through the film's world.
- 24 November 2017Indrajith releases in cinemas.
Madeand launched.
Part of a longer partnership with V Creations that began with Kabali.
Built
- Comic book
- Game
- Launch with Dr. Vivek
Which services made Indrajith work?
The services behind this project. Each one has its own page, with more work and answers.
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ServiceApps & softwarePencilbuddha designs and builds mobile apps, web apps, SaaS platforms and API integrations for founders and teams in Chennai, Coimbatore, Erode and Bangalore, and abroad.Got a project? Or just want to say hello?
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Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.

