D2C streetwear · IndiaPsycho ThreadsPsycho Threads makes heavyweight oversized tees and streetwear with mythology, folk and dark-art graphics. We designed and built a simple, clean Shopify store that puts the artwork first and keeps every offer visible.Shopify store · UXCase study · D2C boutique e-commerce · Texas, USA
Blessings & Butterflies: Out of the box, in 2019.
Blessings & Butterflies is a boutique in Texas, USA. In 2019 Kishore Ravi redesigned its online store with a design direction that stood out from everything else in e-commerce at the time. It was seen as out of the box and high-converting, and it won a 2019 Texas Web Design Award. Pencilbuddha has been an award-winning studio ever since.
By Kishore Ravi, founder · Updated
01 · The brief
A boutiquein a sea of templates.
In 2019, most online stores looked the same: a banner, a grid of products and a cart. A boutique's charm, the thing that brings people into the shop, rarely made it online.
Blessings & Butterflies needed a store that felt like itself and still made buying easy.
02 · The design direction
A directionnobody was taking.
The redesign went somewhere e-commerce in 2019 was not going. Instead of a template, the store was designed around the boutique's own personality. It was seen as out of the box, and it converted well, proving that a store can be different and still sell.
DIFFERENT
Not a template
A store with the boutique's own character, not a theme with a logo swapped in.
PERSONAL
Feel the shop
The warmth of a boutique, carried online.
EFFECTIVE
High-converting
Different did not mean harder to buy. It meant easier to want.
03 · The award
Texas Web DesignAward, 2019.
The redesign won a 2019 Texas Web Design Award. Pencilbuddha has been an award-winning studio ever since.
04 · What it taught us
Differentcan sell.
Blessings & Butterflies set a principle we still follow: a store does not have to look like every other store to convert. When the design shows who the brand really is, people want to buy from it.
Blessings & Butterflies is a trademark of its owner. The 2019 store design is no longer live.
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The services behind this project. Each one has its own page, with more work and answers.
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ServiceWebsites & ShopifyPencilbuddha designs and builds websites and Shopify stores for brands in Chennai, Coimbatore, Erode and Bangalore.Got a project? Or just want to say hello?
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Send the brief.
The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.
Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.