Pencilbuddha
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Brand Identity & Logo Design in Tamil Nadu Brand identity people remember.

Pencilbuddha creates brand identities for companies in Chennai, Coimbatore, Erode and Bangalore: strategy, logo, colours, type, packaging, print and ad creative. Kishore Ravi leads the work himself and draws every mark by hand before it reaches a screen.

By Kishore Ravi, founder · Updated

What does the brand & creative service include?

Strategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.

  1. 01

    Brand strategy

    Positioning, audience and the one line you want to own.

  2. 02

    Logo & identity

    A hand-drawn mark, colours, type and the rules to use them.

  3. 03

    Packaging

    Boxes, labels and pouches that sell from the shelf.

  4. 04

    Brochures & print

    Catalogues, flyers and site boards that close the sale.

  5. 05

    Pitch decks

    Investor and sales decks that tell one clear story.

  6. 06

    Illustration

    Characters, icons and editorial art, drawn in-house.

  7. 07

    Ad creative

    Static and carousel ads designed for the feed.

  8. 08

    Personal branding

    For founders and leaders who are the face of the business.

Why choose Pencilbuddha for brand & creative?

Because Kishore leads the work himself, with a small senior crew behind him, so you deal with one person from the first call to launch.

  1. 1

    Strategy before the logo

    We start with positioning, the audience and the one line you want to own. The design follows from that.

  2. 2

    Drawn by hand

    Kishore has drawn since childhood and worked as a concept artist for games. Marks, mascots and illustrations are drawn in-house.

  3. 3

    One system across everything

    For Cliffton Realty one brand system runs across 24 plot and villa projects, from site hoardings to reels.

You get

  • Brand book
  • Logo files in every format
  • Templates your team can use

Best for

New launches, rebrands and founders building a name.

Who have we done this for?

Clients include Cliffton Realty, Mathi, Invedent, Shanga Silks, Indrajith, Blessings & Butterflies, KETEPA, Osprey Hotel, Hamlet Hotels, Gopal Ayurved, Fizz, Food Palette, MallesVR, Car AR, Sony AR, Roomee, Akshara AR, Casagrand AR and Nestford Holdings. Cliffton Realty: Logo, mascot and campaigns: one brand system across 24 plot and villa projects.

Cliffton Realty case study Real estate · Erode, Tamil NaduCliffton RealtyBrand, mascot, website, reels and ₹12 Cr+ of ads across 24 plot and villa projects in Erode.Read the case studyMathi case study D2C masala brand · IndiaMathiStory, logo, packaging, website and bots for a homegrown masala brand.Read the case studyInvedent case study Dental SaaS · AustraliaInvedentBrand, tone, storytelling and the platform for an Australian online dental ordering platform.Read the case studyShanga Silks case study Silk weaving & manufacturing · India, since 1966Shanga SilksRebuilding a silk house founded in 1966: brand, storytelling, marketing and AI films.Read the case studyIndrajith case study Film · comic book · gameIndrajithA comic book and a game for the 2017 film Indrajith, for Kalaipuli S Thanu and V Creations.Read the case studyBlessings & Butterflies case study D2C boutique e-commerce · Texas, USABlessings & ButterfliesA 2019 e-commerce redesign for a Texas boutique that won a Texas Web Design Award.Read the case studyKETEPA case study Tea · KenyaKETEPAA new online identity and B2B shopping for Kenya's leading tea blender and packer.Read the case studyOsprey Hotel case study Hospitality · Naas, IrelandOsprey HotelBrand guidelines, booking website and ads to grow direct bookings for a hotel in Ireland.Read the case studyHamlet Hotels case study Hospitality · Kent, UKHamlet HotelsBrand, booking website and ads for a Kent hotel group, plus Calico Bar & Eatery's brand and website.Read the case studyGopal Ayurved case study D2C Ayurveda & wellness · IndiaGopal AyurvedA heritage Ayurveda brand brought online, with a store that starts from the shopper's health concern.Read the case studyFizz case study Mobile wallet & offers app · BangaloreFizzA mobile wallet for Bangalore's hangouts: iOS and Android apps, and the backend behind them.Read the case studyFood Palette case study Home-baker marketplace app · ChennaiFood PaletteA marketplace app that brought Chennai's home bakers to your phone, with live baker approval and next-day delivery.Read the case studyMallesVR case study VR property tour concept · Chennai, 2016MallesVRA Google Cardboard concept pitched to Malles: buyers stand inside an apartment or a villa, steered by nothing but their gaze.Read the case studyCar AR case study Automotive AR concept · 2017Car ARPoint a phone at a printed card and a 3D car flies together on top of it, part by part, then sits there while you walk around it.Read the case studySony AR case study Sony Music South · AR concept, 2016Sony ARPoint a phone at a Sony Music South ad in the morning paper, tap, and the Tamil Fever film plays right on the page.Read the case studyRoomee case study PG rentals · Bengaluru, 2018RoomeeA PG rental platform for people new to the city: a smiling brand, a website and app to find, visit, book and pay for a bed, and the system behind it.Read the case studyAkshara AR case study Real estate AR app · Chennai, 2015Akshara ARPoint a phone at the Akshara brochure and the building and its furnished flats stand up on the page in 3D.Read the case studyCasagrand AR case study Real estate AR app · villas, 2015Casagrand ARPoint a phone at a printed villa floor plan and the villa stands up on it in 3D, floor by floor, with the whole township a tap away.Read the case studyNestford Holdings case study Real estate · Erode & CoimbatoreNestford HoldingsA new brand, from monogram to hoardings, and the ad campaigns that sell its villas and plots.Read the case study

How it works

The practice.

  1. 30min
    Step 1 · Breathe in

    A free 30-minute call

    Tell me what you sell, who buys it and what's in the way. Bring your numbers if you have them.

  2. 01day
    Step 2 · Sketch

    A written proposal in one working day

    Scope, timeline, price and the exact people who will work on it.

  3. 07days
    Step 3 · Sharpen

    Build, review every week

    Ideas start on paper, then move to screens. You see real work every week on WhatsApp or a call.

  4. ∞
    Step 4 · Ship

    Launch and keep sharpening

    We launch, track what converts, and keep improving the site, the ads and the content.

FAQ

Questions about brand & creative.

What do I get with a brand identity project?

A brand book, logo files in every format, colours, type and templates your team can use. Packaging, print, pitch decks and ad creative are added when you need them.

How long does a branding project take?

It depends on the scope. A logo refresh and a full identity with packaging are different jobs. The written proposal after the first call sets the timeline.

Do you design packaging?

Yes. Boxes, labels and pouches are designed to sell from the shelf. Mathi, a homegrown masala brand, is a packaging and brand project we are building now.

Can you rebrand an existing business?

Yes. We keep what your customers already recognise, fix what is not working and roll the new system out across your website, social and print.

What comes after the brand launch?

Most brands then need to show up every week. Our content and social service keeps the new identity consistent on every post.

How does the logo design process work at Pencilbuddha?

Strategy comes first. Once we define your positioning, Kishore draws every mark by hand before it touches a screen, so your brand identity is completely original.

Can you handle physical print design like packaging and brochures?

Yes. We design physical assets that sell from the shelf, including SKU packaging architecture, custom boxes, pouches, catalogues and site hoardings.

Picked for you

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Fear not.
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The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.

Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.

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