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Case study · Telecom · Afghanistan

Roshan: The whole SIM, in one app.

Pencilbuddha partnered with Roshan Telecom in Afghanistan to build its mobile app. The app puts a subscriber's whole relationship with Roshan in their pocket: tracking usage, raising complaints, chatting with support, managing their SIM and their family's SIMs, upgrading or downgrading plans, bundled apps, gamified rewards for paying on time, and offers made for each user.

By Kishore Ravi, founder · Updated

Client
Roshan Telecom
Market
Afghanistan
Product
Subscriber mobile app
Our role
Partner: design and build
WHAT SUBSCRIBERS NEEDUsagedata · calls · balanceSupportcomplaints · chatFamilyevery SIM, one placeRewardsfor paying on timeThe Roshan appone place for everythingPlansupgrade or downgradePersonal offersmade for each userLoyal subscriberswho stay and pay on time
01 · The brief

Self-carefor every subscriber.

For a mobile operator, every question a subscriber can answer in an app is one less call to the support centre, and every good experience is a reason to stay. Roshan wanted one app that handles the whole relationship.

We partnered with Roshan to design and build it.

02 · What the app does

Everythinga subscriber needs.

The app brings together what used to need a call, a visit or a USSD code.

01UsageTrack data, calls and balance as they happen.
02ComplaintsRaise an issue and follow it to resolution.
03ChatTalk to Roshan support inside the app.
04My SIMManage your own SIM and its details.
05Family SIMsManage your family's SIMs from one account.
06PlansUpgrade or downgrade in a few taps.
07Bundled appsApps and services bundled with Roshan plans.
08RewardsGamified rewards for regular payments.
03 · Rewards

Paying on time,made into a game.

Regular payment matters to an operator, so the app rewards it. Subscribers who pay regularly earn rewards through gamified mechanics, turning a chore into something to look forward to.

04 · Personal offers

An offermade for you.

Instead of one offer for everyone, the app shows offers built for specific users. A subscriber sees deals that fit how they actually use their SIM.

  1. Understand. The app knows each user's plan and usage.
  2. Match. Offers are built for specific users and groups.
  3. Show. The right offer appears in the app.
  4. Act. One tap to take it up.
05 · The partnership

Builtwith Roshan.

This was a partnership, not a hand-off. We designed and built the app together with Roshan's team, around their subscribers and their network.

Roshan logo
06 · Where it stands

Builtfor subscribers.

We will add more as Roshan shares it.

Done

Built

  • Subscriber mobile app
  • Support, SIM and plan management
  • Rewards and personal offers
Diagrams show how the parts fit together. Roshan is a trademark of its owner.

Which services made Roshan work?

The services behind this project. Each one has its own page, with more work and answers.

Which projects are like this one?

Case studies that share this project's work, then more clients we have done it for.

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Where to next?

Suggestions based on what you're reading.

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The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.

Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.

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