Case study · Telecom · Afghanistan
Roshan: The whole SIM, in one app.
Pencilbuddha partnered with Roshan Telecom in Afghanistan to build its mobile app. The app puts a subscriber's whole relationship with Roshan in their pocket: tracking usage, raising complaints, chatting with support, managing their SIM and their family's SIMs, upgrading or downgrading plans, bundled apps, gamified rewards for paying on time, and offers made for each user.
By Kishore Ravi, founder · Updated
Self-carefor every subscriber.
For a mobile operator, every question a subscriber can answer in an app is one less call to the support centre, and every good experience is a reason to stay. Roshan wanted one app that handles the whole relationship.
We partnered with Roshan to design and build it.
Everythinga subscriber needs.
The app brings together what used to need a call, a visit or a USSD code.
Paying on time,made into a game.
Regular payment matters to an operator, so the app rewards it. Subscribers who pay regularly earn rewards through gamified mechanics, turning a chore into something to look forward to.
An offermade for you.
Instead of one offer for everyone, the app shows offers built for specific users. A subscriber sees deals that fit how they actually use their SIM.
- Understand. The app knows each user's plan and usage.
- Match. Offers are built for specific users and groups.
- Show. The right offer appears in the app.
- Act. One tap to take it up.
Builtwith Roshan.
This was a partnership, not a hand-off. We designed and built the app together with Roshan's team, around their subscribers and their network.
Builtfor subscribers.
We will add more as Roshan shares it.
Built
- Subscriber mobile app
- Support, SIM and plan management
- Rewards and personal offers
Which services made Roshan work?
The services behind this project. Each one has its own page, with more work and answers.
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ServiceApps & softwarePencilbuddha designs and builds mobile apps, web apps, SaaS platforms and API integrations for founders and teams in Chennai, Coimbatore, Erode and Bangalore, and abroad.Got a project? Or just want to say hello?
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Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.

