Case study · Dental SaaS · Australia
Invedent: Trust, explained simply.
Invedent is an Australian cloud platform for ordering dental supplies and managing stock, built to become the most trusted place for Australian practices to order online. Pencilbuddha built the platform, and created its branding, tone of voice and storytelling: the way Invedent explains a new way of ordering to dentists and practice managers who have done it the old way for years.
By Kishore Ravi, founder · Updated
A new way to order.An old habit to change.
Dental practices buy from many suppliers, each with its own website, prices and order process. Invedent brings that into one place. The product is simple to use, but asking a busy practice to change how it orders is not simple at all.
Trust is the whole game. A practice will only move its ordering to a platform it believes in.
Busy practices
Dentists and practice managers with no time to learn something new.
Habit
Years of ordering the old way, supplier by supplier.
Earn trust
A brand, a voice and a story that make the switch feel safe.
Clean, calm,clinical in the right way.
The Invedent brand had to feel at home in a dental practice: clean, precise and reassuring, without the cold look of medical software. We built the identity and the system around it, from the logo to the way screens and messages look.
Talk like a colleague,not a vendor.
Practices hear sales talk all day. Invedent's voice is plain and practical: it talks about saved time, fewer mistakes and knowing what is on the shelf, in the words a practice manager actually uses.
Say what it does
No jargon, no buzzwords. Ordering, prices and stock, explained simply.
Lead with the day
Start from the practice's real problems, not the product's features.
Calm confidence
Reassuring, never pushy. Trust is earned, not claimed.
Teach first,sell second.
Most visitors did not know a platform like this existed. So the storytelling teaches before it sells: it walks a practice through the problem they already have, shows the new way step by step, and only then asks them to try it.
- The problem. Many suppliers, many logins, many prices, and stock nobody can see.
- The idea. One catalogue with every supplier and each practice's own contract prices.
- The proof. One basket to order from all of them, and stock tracked in one place.
- The ask. A simple next step for the practice to get started.
Built bythe same crew.
Pencilbuddha also built the Invedent platform itself: one catalogue across suppliers with each practice's contract pricing, ordering from every supplier in a single basket, and stock tracking in one place. Because the same team built the product and the story, the story never promises what the product does not do.
Livein Australia.
We will add results here as they become shareable.
Built
- Brand identity
- Tone of voice
- Storytelling and education
- The platform
Running
- Content and product updates
Which services made Invedent work?
The services behind this project. Each one has its own page, with more work and answers.
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ServiceBrand & creativePencilbuddha creates brand identities for companies in Chennai, Coimbatore, Erode and Bangalore: strategy, logo, colours, type, packaging, print and ad creative.Got a project? Or just want to say hello?
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Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.