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Gopal Ayurved: A heritage brand, brought online.
Gopal Ayurved Udyog is a heritage brand that makes Ayurvedic powders, oils, honey and pooja essentials. Its customers knew it from shops and from word of mouth. Pencilbuddha brought it online: we designed and built a Shopify store where shoppers start from their health concern, find the right product and see the saving straight away.
By Kishore Ravi, founder · Updated
01 · The brief
Trusted for years.Missing online.
Gopal Ayurved had what most new wellness brands spend years trying to build: a name people trust. What it did not have was a proper home online, where those customers and new ones could buy from anywhere.
The job was to bring a heritage brand online without losing what made people trust it.
THE STRENGTH
Heritage and trust
A name customers already know and rely on.
THE GAP
No real store online
Customers could not easily buy from home.
THE JOB
Bring it online
A store that feels like the brand and sells simply.
02 · Shop by concern
Start fromhow you feel.
People rarely search for an Ayurvedic product by name. They start from a problem: digestion, hair, skin, immunity. So the store starts there too. Shoppers pick their health concern and see the products that help, explained in plain words.
- Pick a concern. Start from what you need help with.
- See what helps. The products for that concern, explained simply.
- See the saving. The price and the saving are clear straight away.
- Buy. Checkout in a few steps.
03 · The Shopify store
A heritage brand,a modern store.
We designed and built the Shopify store and its merchandising: how powders, oils, honey and pooja essentials are grouped, shown and priced, so a first-time visitor can find their way and a loyal customer can reorder fast.
What the store sells
Ayurvedic powdersOilsHoneyPooja essentials
04 · Where it stands
Online,and open.
We will add results here as they become shareable.
Done
Built
- Shopify store
- Shop-by-concern journey
- Merchandising
Website shown as it was recorded. Gopal Ayurved is a trademark of its owner.
Which services made Gopal Ayurved work?
The services behind this project. Each one has its own page, with more work and answers.
01Websites & ShopifyWebsites and stores that load fast, read clearly and sell. We are certified Shopify developers.02Brand & creativeStrategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.03Performance marketingPaid media judged on cost per lead and return on ad spend, never on impressions.
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Where to next?
Suggestions based on what you're reading.
D2C women's wear · India to QatarBeenasA premium Shopify store and SEO for handcrafted jalabiyas sold from India to Qatar.
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ServiceWebsites & ShopifyPencilbuddha designs and builds websites and Shopify stores for brands in Chennai, Coimbatore, Erode and Bangalore.Got a project? Or just want to say hello?
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Send the brief.
The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.
Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.