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BajuGali: From a society app to an acquisition.
BajuGali started as a society management app for residential communities. Pencilbuddha built the original app and website, then helped BajuGali build the funnel that brought society after society on board. That network of societies is what made BajuGali valuable: it was acquired by Adcrest, which now runs below-the-line (BTL) campaigns with the communities it gained, and is still growing.
By Kishore Ravi, founder · Updated
01 · The brief
A society runson notices and WhatsApp.
Residential societies handle maintenance, notices, complaints, visitors and payments, usually across paper registers and busy WhatsApp groups. BajuGali set out to put all of that in one app.
To work, an app like this has to win two people: the committee that decides, and the residents who have to use it every day.
02 · The app
One appfor the whole society.
Pencilbuddha developed the original BajuGali mobile app and website. The app gave committees one place to run the society and gave residents one place to see what was happening and get things done.
The website explained the product to committees and gave them a clear way to ask for a demo.
COMMITTEES
Run the society
Notices, requests and records in one place instead of registers and group chats.
RESIDENTS
Stay in the loop
Everything about their society, on their phone.
THE WEBSITE
Sell to committees
What the app does, and a direct way to book a demo.
03 · The funnel
One societyat a time, then many.
A society signs up as a group, so the funnel had to win a committee first and then get residents using the app. We built that path: reach the people who decide, show them the product, make onboarding painless, and turn every happy society into a reason for the next one to say yes.
That funnel is how BajuGali brought many societies on board.
- Reach. Find committees and residents in the right areas.
- Show. A clear website and a demo that answers the committee's questions.
- Onboard. Set the society up and bring residents in.
- Spread. Use each society to win the next one nearby.
04 · Acquired by Adcrest
The networkbecame the asset.
The societies BajuGali brought on board gave it something rare: direct, trusted access to residential communities. Adcrest acquired BajuGali, and now runs BTL campaigns with the societies that came with it. The business is still growing.
- The appPencilbuddha builds the original BajuGali app and website for society management.
- The funnelWe help BajuGali reach committees and onboard society after society.
- The acquisitionAdcrest acquires BajuGali and its network of societies.
- TodayAdcrest runs BTL campaigns with those societies and keeps growing.
05 · Where it stands
Built, grown,acquired.
Our part covered the product and the growth that led to the acquisition.
Done
Built
- Mobile app
- Website
- Society onboarding funnel
Ongoing
Running
- Network now run by Adcrest
Diagrams show how the parts fit together. BajuGali and Adcrest are trademarks of their owners.
Which services made BajuGali work?
The services behind this project. Each one has its own page, with more work and answers.
01Apps & softwareMobile apps, web apps and platforms, designed and built by the same small crew.02Performance marketingPaid media judged on cost per lead and return on ad spend, never on impressions.03Websites & ShopifyWebsites and stores that load fast, read clearly and sell. We are certified Shopify developers.
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ServiceApps & softwarePencilbuddha designs and builds mobile apps, web apps, SaaS platforms and API integrations for founders and teams in Chennai, Coimbatore, Erode and Bangalore, and abroad.Got a project? Or just want to say hello?
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Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.