Oshadi: From seed to shoppers abroad.

Most fashion brands buy fabric. Oshadi starts earlier: it grows the cotton, follows it through every stage and can trace each garment back to the farm. That is the whole reason to buy it.

The job was to make that story land with a shopper in another country who has never heard of Oshadi, and to make buying from India feel as easy as buying from home.

Pencilbuddha designed and built Oshadi's Shopify website. It has to work for two moods: someone reading slowly about the farm, and someone who already knows the brand and wants to buy.

Collections, product pages and the story pages link into each other, and the store is set up for customers buying from abroad.

We have spent more than ₹2 lakh on Oshadi's paid ads, aimed at shoppers outside India. The ads carry the same story as the website, so the person who clicks already knows what makes Oshadi different before the page loads.

Budgets move to the countries, audiences and creatives that bring real shoppers to the store, not just clicks.

Oshadi works with us across the Shopify site, SEO and AI services, so the story, the store and the search presence grow together.