D2C streetwear · IndiaPsycho ThreadsPsycho Threads makes heavyweight oversized tees and streetwear with mythology, folk and dark-art graphics. We designed and built a simple, clean Shopify store that puts the artwork first and keeps every offer visible.Shopify store · UXCase study · Tea · Kenya
KETEPA: From a 2018 website to a modern tea brand.
Kenya Tea Packers (KETEPA) is Kenya's leading tea blending and packaging company, with more than 50 teas. In 2018 its website looked far older than the brand behind it. Pencilbuddha changed how KETEPA shows up online, with a new identity on the web that tells the farm-to-cup story, and built online B2B shopping so trade buyers can order directly.
By Kishore Ravi, founder · Updated
01 · The brief
Kenya's leading tea.A website from another era.
KETEPA is one of the best-known tea names in Kenya, but in 2018 its website looked very old. It did not reflect the brand, did not tell the story of the tea and gave trade buyers no way to order online.
The job was to bring KETEPA's online presence up to the standard of its tea.
BEFORE
A dated website
An old look that undersold a leading brand.
THE GAP
No online trade
Business buyers could not order online.
THE JOB
New identity, new shop
A modern brand presence and B2B shopping.
02 · The new identity
A brandas good as its tea.
We changed how KETEPA looks and speaks online: a modern identity on the web that feels like a leading Kenyan brand, with the tea, the farms and the people at the centre.
03 · The website
From farmto cup.
The new website tells the farm-to-cup story and makes a range of more than 50 teas easy to explore, so a visitor can find the right tea and understand where it comes from.
04 · B2B shopping
Trade buyers,ordering online.
KETEPA sells to businesses as well as tea lovers. We built online B2B shopping so trade customers can browse the range and place orders directly, instead of relying only on calls and emails.
- Browse. Trade buyers see the full range.
- Choose. They pick the teas and quantities they need.
- Order. They place the order online.
- Repeat. Reordering is quick next time.
05 · Where it stands
Modern,and open for trade.
We will add results here as they become shareable.
Done
Built
- New online identity
- Website with the farm-to-cup story
- B2B online shopping
Website shown as it was recorded. KETEPA is a trademark of its owner.
Which services made KETEPA work?
The services behind this project. Each one has its own page, with more work and answers.
01Websites & ShopifyWebsites and stores that load fast, read clearly and sell. We are certified Shopify developers.02Brand & creativeStrategy first, then everything people see. Kishore draws every mark himself, by hand, before it touches a screen.03Apps & softwareMobile apps, web apps and platforms, designed and built by the same small crew.
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Where to next?
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D2C boutique e-commerce · Texas, USABlessings & ButterfliesA 2019 e-commerce redesign for a Texas boutique that won a Texas Web Design Award.
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ServiceWebsites & ShopifyPencilbuddha designs and builds websites and Shopify stores for brands in Chennai, Coimbatore, Erode and Bangalore.Got a project? Or just want to say hello?
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The raised hand is the abhaya mudra, the Buddha's gesture for "fear not". It's my promise on every brief.
Based in Erode, Tamil Nadu. Working with brands in Chennai, Coimbatore, Erode and Bangalore, and clients in 8 countries.